Senior Digital Marketing Manager

Role description

Role Overview

As Senior Digital Marketing Manager, you will own the strategy and execution of all digital marketing channels to drive lead generation, brand awareness, and lifecycle marketing.

What You Will Do

Develop and optimize high-impact campaigns across paid media, email, webinars, 3rd party activations, PLG, and account-based marketing (ABM), working cross-functionally to deliver measurable growth.

Why It Might Be a Fit

You will thrive in this role if you have 7+ years of digital marketing experience, deep expertise in paid media and marketing automation, and strong analytical skills.

Requirements

• 7+ years of digital marketing experience
• Deep expertise in paid media (Google Ads, LinkedIn Ads, Meta Ads, X Ads), marketing automation (Marketo), CRM (Salesforce), and analytics tools (Google Analytics, Marketo, Salesforce, Sigma)
• Demonstrated ability to balance strategic vision with hands-on execution in a high-growth, fast-paced environment
• Point of view on content and creative that works and how to partner with internal and external resources to create and scale demand generation programs with best in class content and creative
• Strong analytical skills and experience using data to inform decisions and optimize performance
• Knowledge of how to communicate performance results and forecasts to executive stakeholders
• Exceptional communication and collaboration skills, with experience managing cross-functional projects
• Bachelor’s degree in Marketing, Business, or a related field; advanced certifications or MBA a plus
• Experience managing agencies or vendors
• Comfort level with ambiguity and ability to operate both strategically and tactically without complete information
• Process to stay on top of and implement the latest trends in digital marketing

Benefits

• Industry competitive pay
• Restricted Stock Units in a fast growing, well-funded technology company
• Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents
• Employer contributions to HSA accounts
• Paid Parental Leave
• Paid life insurance, short-term and long-term disability
• Teladoc
• 401(k) with a 100% match up to 4% of salary
• Generous paid time off and holiday schedule
• Cell phone reimbursement
• Tuition reimbursement
• Subscription to the Calm app
• MetLife Legal
• Company paid commuter benefit; $200/month