Customer Marketing Content Creator Lead

Role description

Role Overview

We're looking for a hands-on Customer Marketing Content Lead to bring visual content to life, starting with the voice of our technical, specialized B2B customers. You have a portfolio of customer stories people actually choose to watch, and campaigns that break through industry noise and deliver awareness, purchase intent and brand love.

What You Will Do

You'll define how it gets done, build a repeatable process behind it, and champion it across the company. Capture our customer as the hero, build the AI content engine, multiply the shoot, earn reach beyond owned channels, scale through agencies, remove handoffs, set the visual bar high, and build future capabilities.

Why It Might Be a Fit

You'll need the range to hit shots from every angle with very little direction, because many days you'll be inventing the processes and outcomes you want to bring into the world.

Requirements

• Customer-hero craft: a portfolio of customer stories people actually choose to watch, across video, social, podcast and series, not just PDFs and case studies.
• Distribution: a track record of earned and partner / third-party distribution beyond owned channels (influencers, publications and media, customer-posted content you amplify, G2 and other third-party sources), with results to show in views, reach and pickup.
• Creative storytelling range: stories beyond the classic customer story, with a builder / technical cool factor.
• AI-native content systems: you have built AI systems for content creation (for example, one interview repurposed into 15 assets, transcript to cutdowns to social cards, review and brand-voice checks) and can walk us through a workflow you built.
• 8+ years of progressive content leadership experience in a senior role at a B2B company, leading or building a creative, content or production team.
• A track record of building brands and pipeline through content and campaign creative, tracking results and improving creative outcomes to hit goals.
• Hands-on experience filming, directing and editing, including true documentary or observational shooting, not only studio or talking-head interviews.
• Technical credibility: a portfolio of AI-native or developer-facing content where the audience is builders, and the comfort to interview AI directors and chief researchers at that level.
• Comfort operating with very little direction and a lot of ambiguity, and the judgment to make the call anyway.
• Taste: an eye for what makes a story worth watching, and the confidence to say no to a shot, script or edit that doesn’t meet the bar.
• Experience hiring, briefing and managing external agencies or freelance crews.
• Willingness to travel frequently and shoot on short notice.
• Bonus: Experience scaling a one-person creative function into a small team that works through agencies.
• Sound design, color grading or motion graphics skills you can bring to an edit yourself.
• A network of production and editing talent you’d bring with you.
• Experience building customer advocacy or reference-style content.
• Prior experience at a fast-growing infrastructure, cloud or AI company.

Benefits

• Health insurance: 100% company-paid medical, dental, and vision coverage for employees and families.
• 401(k) plan: Up to 4% company match with immediate vesting.
• Parental leave: 20 weeks paid for primary caregivers, 12 weeks for secondary caregivers.
• Remote work reimbursement: Up to $85/month for mobile and internet.
• Disability & life insurance: Company-paid short-term, long-term and life insurance coverage.