Senior Integrated Marketing Campaigns Manager

Role description

Role Overview

The Senior Manager, Integrated Marketing Campaigns will own the strategy and execution of city-specific campaigns, campaigns around major events, and evergreen campaigns connecting a defined persona with a relevant solution. The role requires 8+ years of experience in integrated campaigns, demand generation, or Account-based marketing, including significant hands-on ownership of multi-channel programs at scale.

What You Will Do

The Senior Manager will research audiences, build campaign plans, write briefs, guide execution, and measure results. They will lead cross-functional teams and agencies without direct line authority, with the opportunity to grow into a team lead as the function evolves.

Why It Might Be a Fit

The ideal candidate will have a proven record of delivering integrated campaigns with measurable business outcomes, strong audience and market research skills, and experience combining digital and physical channels into a connected customer journey.

Requirements

• 8+ years of experience in integrated campaigns, demand generation, or Account-based marketing
• Minimum of 4-5 years leading integrated campaigns for 1 or 2 companies
• Proven record of delivering integrated campaigns with measurable business outcomes
• Strong audience and market research skills
• Experience combining digital and physical channels into a connected customer journey
• Creative thinking about media and activation
• Clear point of view on measurement and attribution
• Proven agency and vendor management skills
• Strong systems thinking and practical use of AI
• Ability to lead through influence
• Comfort operating as a senior individual contributor

Benefits

• Competitive compensation
• Career growth and learning opportunities
• Flexibility and ownership
• Collaborative and innovative culture
• Opportunity to work on impactful AI projects
• International environment and talented teams